Charela Lee is recognized as one of the most influential small business leaders and marketing experts in the country. The former Marketing Director founded Relavant Images in 2007, an award-winning personal branding agency that was later acquired. While working as a beauty assistant at O Magazine, Gayle King noted, “Charela has that IT factor!” Debuting next year, Charela is hosting and executive producing a new series on YouTube called Shine TV that highlights the beauty of having diversity in the corporations and businesses. Charela also hosts Relavant World, a weekly web series that focuses on helping small business owners improve their digital marketing presence.
In 2007, Charela was named as one Pittsburgh’s 50 Finest Business Professionals. Charela’s insights and unique understanding of design and marketing have made her a sought-after expert on social media management, graphic design, and entrepreneurship. She has worked for top entertainment and sports companies including HBO, Entertainment Tonight, and the Pittsburgh Steelers. An advocate of women in technology and diversity and inclusion, Charela founded and Chairs a non-profit organization called “IT Girls” dedicated to teaching young African- American women how to code.
Charela graduated at the top of her class in Journalism from Point Park University in Pittsburgh, PA. Her work in both community service, as well as good grades, resulted in nomination and selection for the Gates Millennium Foundation Scholarship. This award was a full scholarship for her BA, MA, and Ph.D. degrees. Charela graduated with a Masters of Arts from New York University. She made it her goal to create a social media management company. In 2017, she created Relavant digital marketing agency to help businesses create and increase their digital presence. Charela has over 10 years of experiences in video production, content creation and social media management. Her expertise includes creative content development, document design, video production, website design, logo design, SEO, and social media management.
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